The breed and the bird are part and parcel, he said. In our 800 acres farm breeding facility we have the space set aside and now the talent and leadership to specifically select pedigree birds into alternative diets to reduce the use of corn and soy, which is not being studied at all,” he told us. "So we have just brought on a PhD in poultry science nutrition, and a regenerative feed manager to build new poultry diets that are selected into breed. Regenerative feed modelĪ lot of the work the company is focused on now, and which the funding will go towards, is developing feed alternatives that work in a regenerative system. He is also a former COO and founder of Blue Apron, a US meal-kit firm that grew to $795m in sales in just five years before launching an IPO. Wadiak vision is a new type of environmentally and economically sustainable food system. “If you out there shopping for what you believe to be a product of higher quality, a product free of antibiotics, hormones or ractopamine, and you are spending time and money and feeding your family and friends off of that, you should be able to get what you think you are getting,” said founder and CEO of Cooks Ventures, Matthew Wadiak. “The reason why we should test is that verification via paperwork is inadequate we have seen a lot of label fraud associated with organic and non-GMO products, especially organic products that are imported and falsified at ports, but there is also label fraud associated with claims, specifically around antibiotics. We have been working with Food ID since March 2020 and have tested all our flocks. It is the first test of its kind, and can be done for a few dollars, on the spot, and in real time, giving results on the use of those inputs. “Food ID tests for the presence of antibiotics and other adulterants in meat. ![]() ![]() Partnership with Food IDįurthermore, through a new partnership with Food ID, a company set up by natural meat stalwart, Bill Niman, Cooks Venture has become the first company in America to test for synthetic inputs it says it can now independently validate that it never uses antibiotics and that it provides verified non-GMO feed to its birds. Its birds take around 60 days to grow, they are raised on a single-stage meal-based feed, one that is currently based on non-GMO soy and corn. The farming method it promotes is one that builds organic matter in the soil with the goal of sequestering more carbon from the atmosphere than it releases. But to really upend the long-serving US poultry production model, Cooks Venture is looking to apply regenerative agricultural practices to poultry feed and breeding.
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